Are Systems Duplicable?
Thursday, October 15, 2009 at 5:45AM (Or "duplicatable", if you prefer.)
Here is a great answer: "Of course they are. You are a system of systems yourself - digestive, skeletal, muscular, lymphatic, endocrine, not to forget the reproductive system. If systems were not duplicable, you would not even be here."
What we want to know as marketers, however, is whether the hundreds or thousands of personal business tools and systems that are being sold as "totally and easily duplicable", really are: will any system that is obviously making money for its creator, do the same for you?
Mike Klingler says: "Systems are not duplicable." In reality, the answer is more subtle: some systems are duplicable to varying degrees, but many - if not most - are not. let me explain.
First of all: what is duplication? A dictionary definition says: "The act of repeating or copying [something]." In business, duplication means "The ability to have the people who bought or enrolled into your system produce the same (positive) results as you did."
Many marketing systems and tools are extremely successful, for having been created and being promoted by top marketers, or because they naturally appeal to people's strongest desires, e.g. freedom, wealth, power.
The problem is this: once you purchase them, most fail to live up to their promise - allowing you to have the same level of success. Why? Some reasons are obvious:
1. The massive number of people using the exact same system.
The higher the number of people using the same system, the more it will pop up everywhere, and the less effective it will become. In the end, you will have to compete with thousands, even tens or hundreds of thousands of others using the same system, website, emails, and so on: why would prospects buy from you and not from anyone else?
The answer is: because you are unique, and the person to turn to. Which is what Attraction Marketing helps you to put in place and communicate.
2. The false idea that the system will sell itself, without any effort from the buyer.
Let us get this straight: no system will sell itself - ever. Marketing sells. The same principle applies to selling products: if you buy 1,000 cases of your MLM company's products and just wait for people to come and buy them from you, nothing will happen.
Which is why training is vital to your business success: you can have the greatest system on earth, if you do not know how to use and promote it, it is worthless.
3. All personal and home business systems present the same flaw.
As I explain in my free report, all personal and home business systems I studied and analyzed are incomplete, lacking one or more basic business-building blocks.
Marketing is one of these blocks. Income-generation is another one, and training another. In order to be successful and duplicable, your personal business needs all 7 primordial elements, rather than just one specific tool or system.



